Latest headlines: Mark Coxon on the meaning of “innovation beyond the tagline,” Megan A. Dutta on Pearl Tech’s Annual Showcase and more
September 22, 2022 | Volume: 16 | Issue: 18
What is innovation beyond the tagline? Mark Coxon says it’s almost similar to the disruption of a new species — it “changes markets and industries, often shuffling the deck and establishing a new hierarchy and power structure.” What does this mean? How does a product like this have a lasting effect on AV? Read more to find out.
In other news, Megan A. Dutta attended Pearl Tech’s Annual Showcase and wrote a wrap-up about her experience. The show, held at the Peoria Riverfront Museum, is a perfect example of the types of regional shows that are seeming to take off right now. What do you think? Will creative spaces continue to be utilized for smaller regional shows? Will regional shows continue to gain traction as people don’t always want to travel to a large trade show?
Ponder on that while I’m gone — I’m leaving for CEDIA Expo next week, so you’ll hear from me again after that. Have a great rest of the week/weekend!
A lot of people use “innovation” to describe iterative improvements over time, and I’ve come to terms with the fact that this is a valid — although often lackluster — way to describe a new product or service. I also understand that many innovations are not in the products themselves, but can be behind the scenes in the manufacturing processes, go-to-market strategies, and supply chains (yes please). They’re harder to see from an end-user perspective, but for the company using them, they’re invaluable.
Earlier this week, #AVTweeps descended upon the Peoria Riverfront Museum for the Second Annual Pearl Technology Showcase. Over 150 AV professionals gathered to check out the latest ProAV solutions from companies like AtlasIED, Q-SYS, Absen, Sonance, Top Shelf Digital Media and more.
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